Nonprofit Blog

In our previous article, Don’t Let Your Donors Give and Go, we discussed how certain social media platforms can help enhance your nonprofit’s brand awareness and perception. In part two, we are covering Instagram and LinkedIn and continuing our conversation on an effective content calendar.

Your nonprofit organization can and should benefit from leveraging your social media accounts. Social media can help increase brand awareness, donor interaction, charitable giving and much more. Think about it: the visual real estate on social media platforms is endless and if used the right way, your nonprofit can increase brand perception in a meaningful and measurable way. It can also contribute to recurring donations – when donors see how their money is being used, they are more apt to continue to donate.